Features
Identify and categorize leads
One of the main benefits of a CRM system is that it can help you to identify and add new leads easily and quickly and categorise them accurately. You can create customised pitch documents in less time, cutting down on response time and enabling sales teams to move on to the next opportunity. With complete, accurate, centrally held information about clients and prospects, sales staff can focus their attention and energy on the right clients and gain a competitive advantage.
Increase referrals
By understanding your customers better, cross-selling and up-selling opportunities become clear – giving you the chance to win new business from existing customers. With better information you'll also be able to keep your customers happy with better service. Happy customers are likely to become repeat customers, and repeat customers spend more – up to 33% more according to some studies.
Improve products & service
An often overlooked benefit of CRM software is that it will gather information from a huge variety of sources across your business. This gives you unprecedented insights into how your customers feel and what they are saying about your organisation – so you can improve what you offer, spot problems early and identify gaps.